Đà Nẵng Rising W.F.C. — Full Build-Out Executive Summary


What We Do

Đà Nẵng Rising W.F.C. is Vietnam’s first women-led football club, built as a full ecosystem: elite play, mentorship, nourishment, and emotional storytelling.

It’s not just a team. It’s a legacy movement — creating future champions by centering recovery, care, and cultural pride through the power of football.


Core Features

Dream Team Fellowship — a one-year paid program for elite female athletes
Youth Mentorship — scholarship clinics for girls ages 12–22
Farm-to-Table Restaurant & Buffet Café — food that fuels athletes and community
Media & Merch — storytelling, content, and eco-gear (Field to Future line)
Glamping Resort & Healing Fitness Center — live, train, and recover in one place


Market Opportunity

  • Women’s football is projected to surpass $800M in global revenue in 2025.

  • Cultural impact is exploding — from merch to media — with valuations of top clubs like Angel City FC crossing $250M+.

  • Đà Nẵng Rising holds a first-mover advantage in Southeast Asia: a women-led club in a rising football nation.


Our Revenue Model

  • Launch-Phase: grants, donors, and BOYCOTT fundraising

  • Merch Line: eco gear + collaborations

  • Café & Restaurant: meals, programs, nutrition-forward dining

  • Sponsorships: tiered partnerships with global brands

  • Media & Events: content, storytelling, licensing


Our Edge (The Moat)

Emotional IP — the only grief-informed, girl-powered club in Vietnam
Founder Credibility — Jenny Lê: restaurateur, strategist, memoirist
First-of-Its-Kind Platform — blending sport, food, and mentorship
Storytelling Muscle — from memoirs to viral media and animation


Traction & Vision

  • Launching via BOYCOTT fundraising event (Phoenix, Sept 2025)

  • Player outreach & scouting underway

  • Farm + Café concepts co-developed in Đà Nẵng

  • Year 1 roster budgeted, with semi-pro salaries to ensure fair pay


Why We’re Raising

We are raising $800K to secure land, launch limited-edition merch, fund BOYCOTT & PR campaigns, and establish the club in Vietnam.


Our Tagline

From the field to the future.


Vision Overview

We were never given the team we needed. So we’re building it now — for them.

Đà Nẵng Rising W.F.C. is not just a football club. It’s a reclamation project, a movement led by Vietnamese women, for Vietnamese girls.

Rooted in community, care, and culture, we are:

  • Reimagining football as a full-circle system

  • Paying athletes fairly and training them to lead

  • Giving girls access to quality training and belief

  • Offering food, safety, and a story to belong to

This isn’t just a club.
It’s a generational intervention.
And we are ready to rise.

Facility Vision
Below are photos of the farm-style campground located next to the 3.5-hectare plot of land we plan to acquire, along with sample design concepts for what will become the home of Đà Nẵng Rising W.F.C.

Facility & Build Cost Overview

Facility / Component Local Build Cost (Low–High, USD)
Glamping Villas $400K – $480K
Buffet Restaurant $165K – $255K
Staff/Player Housing $252K – $378K
Office Building $151K – $234K
Public Restrooms (Camping) $40K – $65K
Gym + Spa + Farm2Table $810K – $930K
7v7 Turf + Compact Track $200K – $380K
Covered Pickleball Courts $65K – $120K
Camping Pads & Utilities $75K – $100K

Subtotal: $2.098M – $3.087M USD (~₫54B – ₫80.9B)
+ 15% contingency & professional fees: $2.413M – $3.550M USD (~₫62.1B – ₫93B)
+ Land purchase: ~$700K USD (~₫18.34B)
Total All-In: $3.113M – $4.250M USD (~₫80.44B – ₫111.34B)

Projected Operations (Stabilized Year)

  • Gross Revenue: ~$1.047M USD/year
  • NOI (45% margin): ~$471K USD/year
  • ROI: 15.1% (low build) – 11.1% (high build)
  • Payback: ~6.6 years (low) – ~9 years (high)
  • Breakeven with team integration: Year 6–9 vs Year 7–10 without

Top Cost Drivers

  1. Gym + Spa + Farm2Table (~25%) — Major revenue driver
  2. Glamping Villas (~13%) — Anchor accommodation
  3. Staff Housing (~10%) — Supports ops & academy
  4. 7v7 Turf + Track (~10%) — Core training/community asset

To move from concept to construction, we will commission full architectural drawings and 3D permitting models. This phase requires an investment of $70,930 USD and will serve as the blueprint for building a world-class women’s football hub in Central Vietnam.