Jenny Lê was born in Việt Nam, raised in the U.S., and built an empire from a single kitchen. As co-founder of the acclaimed Pho Bowl restaurants and author of From an Empty Bowl to Empire, she has spent her career turning stories of survival into structures of opportunity.
Her work blends business acumen with cultural storytelling, spanning restaurant ownership, entrepreneurship, consulting, and authorship. In every chapter, her mission has been the same: feed people—body, heart, and future.
Đà Nẵng Rising W.F.C. is the next expression of that mission. As Executive Director, Jenny leads Vietnam’s first women-led football club with the same intensity and care she brought to her kitchens: building systems, mentoring talent, and turning a vision into a living, breathing community. She sees football as more than a game—it is a stage for girls to claim visibility, leadership, and belonging.
Jenny’s leadership is rooted in both grit and grace. She builds with one eye on the immediate needs of her players and the other on the generational legacy they will leave behind.







